The most comprehensive membership for creating your own smart style.

Our newly created membership offers a step-by-step approach to help you confidently master shopping, outfit creation and style development for yourself in a fun, empowering yet down to earth environment.

Delivered by myself and my international team of styling experts, we will with you weekly to teach, inspire and encourage you to transform how you shop and build outfits for yourself.


Would you love to know how to style yourself, shop with confidence and have your ideal wardrobe?

Do you struggle to know where to start, what to buy or how to put it all together?

What if you had us to help you from the comfort of your home?

This Could Be Your Style Future… 
  • Getting dressed each day is easy, fun and exciting.
  • You look in the mirror and think ‘nailed this outfit’ every time.
  • In-stores, you zero in on the items perfect for you and your wardrobe in minutes.
  • Every item you purchase creates at least 3 outfit variations.
  • Every item you already own can be styled 5-10 ways.
  • You receive compliments on your outfits every morning.
  • You use the extra cash you saved on the wrong purchases to go on holiday with your bestie.
  • You start getting presented with more opportunities at work because you look authoritative and approachable. 


Is a transformational membership and community that will help women nail their own style, transform their own wardrobe and shop smart with direction and ease!

To achieve this future version of yourself, let’s acknowledge where you’re at currently. Does this sound like you: 

  • You want shopping to be quicker and easier
  • You’re buying clothes and not wearing them
  • You get stuck, anxious or stressed about what to wear
  • You get overwhelmed at the thought of hitting the shops
  • You’re embarrassed when you bump into people you know
  • You get frustrated because you have no clue where to start
  • You feel shame / guilt about money you’ve spent on clothing you don’t wear
  • You feel frumpy, dorky, dated, messy, too old, too young etc…
  • You doubt yourself when out shopping 
This membership is designed for woman who want to learn how to be their own stylist, from the comfort of their own home!

My Style Tribe will teach you how to understand your own personal style, help you create a wardrobe that you not only love, but works incredibly hard, keep you up to date with what to buy and from where, and how to shift your mindset to become someone who shops with confidence and never settles.

Just Imagine… 

  • You’ve been asked out on “date night” and you’re actually excited to get dressed because you know what you can wear
  • You don’t have to hide in the car for school pick-ups because you FEEL “put together” in your everyday casual wardrobe
  • You have GO-TO outfits for different occasions
  • Your wardrobe is clutter free and easy to use
  • You’re excited to hit the shops because you know what you need and ideas on where to find it

How good does that feel? What’s the value of that kind of freedom? 

The good news is that we’ve got a pathway that takes you from how you feel NOW to how you’d love to feel in the FUTURE. 

And it doesn’t include buying a whole new wardrobe

We want to help you make your current wardrobe easier to use. 

We want to show you how you can turn what you already own into stylish, flattering and fresh outfit ideas you’ve never thought of. 

We want to make dressing and shopping easier and much more enjoyable! 

INTRODUCING ‘My Style Tribe’ 

A monthly community delivering a step-by-step approach to help you confidently master shopping, outfit creation and style development for yourself in a fun, empowering yet down to earth environment. 

Delivered by myself and my international team of styling experts, we'll be with you weekly to teach, inspire and encourage you to transform how you shop and build outfits for yourself. 

You're going to love it, if you:
  • Need monthly outfit ideas based on the season
  • Want to learn from 20+ combined years of styling secrets
  • Love learning from stylists but can do the shopping yourself
  • Are ready to transform your closet into unlimited mix and match outfits
  • Fancy access to my team of stylists for all your fashion/shopping questions 

What's included

Upon signing up, you'll be asked to create your own unique “LOG IN” to our portal.
From there, you'll be able to access the self-lead "Smart Style System" components at your leisure and view any of the weekly content we've created for you

training videos

Live Group


Access to Chelsea's
Shopping Channel

Private Facebook


Weekly Stylist Sessions

  • 2 x group LIVE sessions per month with Chelsea and the team to help you add polish to your own smart style system
  • 2 x BONUS recorded sessions based on the theme of the month and what's in store
  • Exclusive Shopping Recommendations
  • What's on sale, what's worth investing in, and what are Chelsea and her team are purchasing with clients each month.
  • TOTAL VALUE $2000 

Community Styling Support

  • Exclusive access to My Style Tribe Facebook Group for feedback, questions, support and connection. Post your questions or upload photos and you'll receive expert advice from Chelsea and the team. 
  • TOTAL VALUE - Priceless!

The 'Smart Style System', our self-paced, online course with over 15 videos

  • 3x Fundamental Video Training Modules, Presented by Chelsea Brice
  • The 'Illusion Dressing' Body Shape Guide with real bodies!
  • The Colour Empowerment + Tonal System Guide
  • The 'Where To Buy' Guide with organising ideas for all budgets
  • Chelsea's Exclusive 'Smart Staple' Hit List
  • Real Bodies 'Mix & Match Outfit Inspiration' Guide
  • Fitting Room Downloadable Resources ( to avoid purchase mistakes)
  • Exclusive Shopping Recommendations Videos with Chelsea
  • TOTAL VALUE - OVER $3000

EARLY BIRD SPECIAL: $69 per month AUD including GST, initial 3 month commitment & will convert to monthly membership from there on (7 day cooling off)

  • Spots are extremely limited, so this early bird offer is only for a limited time!!
This membership isn’t for you if:

You don’t like shopping. I recommend you look at our one-on-one services

You want to follow “old school” or “outdated” rules. You can Google those.

FYI…..If “My Style Tribe” membership came with any form of warning it would say something a little like this⚠️

Side Effects Include but are not limited to… 

  • Renewed sense of self-esteem & increased motivation in all areas of life
  • You may find dressing incredibly easy each morning and dare I say exciting
  • You might start dating again, meet the love of your life, land a promotion or go for your dream job
  • You might find yourself smiling more, wanting to get out and be more social, and some even may have an extra skip in their step and twinkle in their eye 😉
  • More time spent looking in the mirror at yourself is common, because you actually like what you see
  • Create a wardrobe you actually love and wear 

CAUTION: Working with us can be highly addictive and once you start, you may not want to stop!

Like we mentioned earlier, running out and buying a whole new wardrobe might not be everyone’s answer… 


Which is why we like to go back a few steps before we even think about shopping.

  • You might be struggling in your wardrobe because you don’t understand your own personal style.
  • You might not understand the parts of your body you love, or don’t love so much.
  • You might find it hard to know what colours to choose or even the ones that light you up from the inside.
  • You might not have a clear picture of the missing gaps in your wardrobe.
  • Or you might have a wardrobe overflowing with clothing but have very limited outfits.
The idea of shopping and getting dressed often brings up all our fears: 
  • I shouldn’t spend money on myself
  • I hate shopping
  • I can’t find what I like
  • I can’t wear this or that…
  • Nothing looks good on me
  • I want to lose weight first
  • I’m too busy
  • But I’ve spent so much money already!! 
But these are the moments people usually find us and reach out. 

We’ve realised that just like every person has their own personal style, every person has their own preference for support. 

1. Some of you may want it ALL the work done for YOU, which means our “One-on-One” services are the perfect support for you 

2. Some may want to have step-by-step approach with guidance, seasonal inspiration and coaching along the way, so you can do the wardrobe and shopping yourself 

3. And some may love a mix of both the above! 

Do you
  • Waste money on items that either never get worn
  • Feel stuck in a style rut and you don’t know your own style
  • Feel your body shape has changed
  • Don’t know where to start shopping
  • Don't understand what’s missing in your wardrobe to make it work hard
  • Either freak out when you have nothing to wear, or cancel social plans that should be fun because your too embarrassed
Or perhaps you LOVE shopping,
but just a little too much…
  • You have a wardrobe full of clothes but still nothing to wear
  • You buy items because shopping is fun, but you still can’t understand why you can’t pull an outfit together to go for a coffee or cocktail on the weekend
  • You either feel too dressed up, or too casual because you don’t have the in-betweeners
  • You have a wardrobe full of orphans, (items that don’t go with anything else, one off pieces) but no outfits


This is just one of the incredible elements you receive as part of the membership. You will gain access to my online self-lead "Smart Style System" that will teach you the 3 fundamentals of nailing your wardrobe and style. Each of the 3 modules are jam packed full of content to help you along your Smart Style journey


is all about understanding exactly who you are, and how you would like to be perceived. I’m going to help you get clear on what you would love your personal style to look and most importantly feel like.

What’s important to you in your style? How would you want to feel walking out that door each morning?

I’m going to help you create your own Pinterest board for visual inspiration and find your unique combination of “style words” that will help you understand how you want to feel in your new style.

We will end this module with an abundance of knowledge on how to re-direct the line of vision to focus on the areas of your body you love the most (and away from the ones you don’t), plus change the way you look at colour by empowering you to choose the colours that not only look great, but light you up from the inside.

By the end of Module One, you will have:
A vision board on Pinterest, clarity on your own unique combination of “style words”. A clearer understanding of your body and the areas that you would like to minimise and / or maximise. Loads of empowering tips on how to dress your shape and use colour to make you feel awesome.


 is about cleansing and re-organising, so we actually know exactly what’s going on in your wardrobe.

Taking all the knowledge from Module 1 you’re now going to look at your current wardrobe with fresh eyes! What needs to go? How can you organise this space better, and what’s missing to make it work harder?

You’ll learn how to use dark and light neutrals to build a staple wardrobe, then add colour, print and texture to create a wardrobe that you love and aligns with your personal style.

By the end of Module 2, you will know:
How to make great decisions on what you should keep and what you should throw. How to re-organise your space so getting dressed each morning is easy, because you can see what you actually own. What your missing wardrobe gaps are and how to build a hard-working wardrobe no matter what stage your wardrobe is at.


Strap yourself in as we’re on the home stretch here!

You’ve evolved over the last 2 modules, so now it’s time to make any tweaks needed to your final hit list, understand the importance of hitting the stores with a plan, how to avoid getting caught up in the emotion of shopping and have the gift of a head start on where to find your most important basic staples pieces. This module will help you add structure to your creative process, so you become a much smarter shopper.

By the end of Module 3, you will have:
Your finalized hit list and what items you need to find first. The tools to hit the stores with a plan. The ever so important questions to ask yourself in the fitting room to avoid wasting money on those mistake purchases, and lifetime access to my exclusive “Smart Style Systems” shoppable channel full of staple options for all shapes and sizes.



Our weekly content will keep you up to date with sales, what's out in stores, how to wear current trends and stock for your shape, plus our live group Q&A sessions and private Facebook Community will allow you to jump in with questions!


You will receive exclusive access to my private “Smart Style Shopping Channel” that will give you an in depth look at all my favourite staple items for different body shapes. This will be updated as needed.


I’ve made a conscious effort to use as many “real bodies” of all shapes, sizes and ages to inspire and empower you throughout your time in the course.


You can benefit from this course no matter where in the world you live.


This membership is a mix of both to keep things interesting and fun.

I’m super excited to share it with you. I trust that there is an abundance of knowledge and inspiration no matter what your style!



Whether you’re feeling scared, nervous or sceptical, know that these emotions can be completely normal. 

It’s totally ok for you to want more information before committing, and we will be happy to answer any questions. 

You can contact my support team via email


This membership is for you if you would love to learn from stylists, but do the shopping. You would love to define your own personal style, know how and where to dress for your unique shape and feel amazing in what you wear. It’s also perfect for anyone who needs to de-clutter or understand why their current wardrobe isn’t working, what staples they need to make their wardrobe works harder, and how to shop smarter for their lifestyle
There is an initial 3 month commitment (with a 7 day cooling off period) after that you will revert to monthly commitment, so just give us 30 days notice if you would like to cancel
There are a few elements to this membership. 1. Each month there will be 2 x group live Q&A or coaching sessions which you can join in on, or simply watch the re-play later! You will also have opportunities to send in questions prior. These will happen every second Tuesday evening at 7pm 2. Each months there will be 2 x pre-recorded videos/blog created by Chelsea & the team which will be uploaded to the resource area. These will be uploaded every other Tuesday. Once you become a member you will automatically gain access to any of the weekly content that has already been recorded and uploaded including live sessions, which again can be watched at your own pace. 2. Chelsea's online self-lead "Smart Style System" (again can be at your own pace). You will also have immediate access to Module 1 of the The Smart Style System. Module 2 and 3 will be released to you after the 7 day cooling off period has ended. There are 3 modules within this self-lead element, that include 4 chapters per module. Learning a new skill can take time, and this will also depend on how much time you dedicate. Some could breeze through this course over a few days, and others will like to take their time and learn at a slower pace. There is no wrong or right, just know that I want you to continue building your smart style muscle every single time you shop or cleanse your wardrobe.
Hells yeah you can, however a lot of it is generalised, outdated and limiting. I’m going to teach you how to individualise the process of dressing for your style, shape and colourings, plus give you loads of tips on how to break free from the rules and dress to feel confident. This is the exact system I use with my one-on-one clients to get powerful and transformational results.
90% of My Style Tribe is online. The videos and online workbook are jam packed full of tips and tricks designed to be practical to use on computers, laptops, IPad’s and smartphones. There is a small element at the end of each module that you can print for notes and a quiz for the information you just absorbed (although you can just opt to write this in a notebook, if you don’t have access to a printer) The Smart Style System element is designed to be interactive with diverse learning styles. I’m super proud of the course I have created and will continue to invest in updating the content when needed Note: I don’t recommend you print the online workbook element, because the colours may not come out as true as on screen which may affect what you need to see, plus you will also miss the imbedded video content.
Good things come to those who sign up! Once you’ve hit the “I’m Ready” button, you’ll head straight through to the cart process and within minutes of completing this, an email will magically land in your inbox with your login details.
Please do not share your login details with anyone. Your login and password are only for you to use. (Multiple downloads are tracked, so we will know!)
Yes, absolutely! The shopping content we create will mainly be Australia and New Zealand based, however there will be loads of golden nuggets to take away from this membership no matter where you live.
I think you will definitely love it, but if not – no worries. If within 7 days of purchasing this membership, you decide that it’s not for you, just let us know and we will cancel your subscription There will be no hard feelings, and nothing but well wishes because that’s how confident I am in the quality of my program! I want you to feel excited and confident about choosing to investment in yourself. So, if you try it out and it isn’t for you, then nothing lost.
Even just thinking about the words “test or assessment” would send me running! Which is why a “quiz” at the end of each of the "Smart Style Systems" Modules. I want this course to be fun, enlightening, but also empowering. Each quiz will help you make sure you are on the path to transformation and self-awareness to help you become a much smarter shopper.


“Chelsea’s energy is incredible and infectious! The videos make you feel like she’s right there talking to you. The workbook is gold! Filled with so much information that I’m going to be referring to for a long time.”

“It is super inclusive and the examples provided are real people she’s helped. Really lovely to see.”

“My wardrobe got a big clean out and I now feel so much more confident dressing and styling myself!”

“In the “Smart Style System” Chelsea gives you all her tips and tricks that she uses with her clients. They  may seem simple but make a BIG difference.”