My Style Tribe

The most comprehensive program for creating your own smart style.


Would you love to know how to style yourself, shop with confidence and have your ideal wardrobe?

Do you struggle to know where to start, what to buy or how to put it all together?

What if you had us to help you from the comfort of your home?

This Could Be Your Style Future… 
  • Getting dressed each day is easy, fun and exciting. 
  • You look in the mirror and think ‘nailed this outfit’ every time. 
  • In-stores, you zero in on the items perfect for you and your wardrobe in minutes. 
  • Every item you purchase creates at least 3 outfit variations. 
  • Every item you already own can be styled 5-10 ways. 
  • You receive compliments on your outfits every morning. 
  • You use the extra cash you saved on the wrong purchases to go on holiday with your bestie. 
  • You start getting presented with more opportunities at work because you look authoritative and approachable. 


Is a transformational program and community that will help women nail their own style, transform their own wardrobe and shop smart with direction and ease!

To achieve this future version of yourself, let’s acknowledge where you’re at currently. Does this sound like you: 

  • You want shopping to be quicker and easier 
  • You’re buying clothes and not wearing them 
  • You get stuck, anxious or stressed about what to wear 
  • You get overwhelmed at the thought of hitting the shops 
  • You’re embarrassed when you bump into people you know 
  • You get frustrated because you have no clue where to start 
  • You feel shame / guilt about money you’ve spent on clothing you don’t wear 
  • You feel frumpy, dorky, dated, messy, too old, too young etc… 
  • You doubt yourself when out shopping 
This membership is designed for woman who want to learn how to be their own stylist, from the comfort of their own home!

My Style Tribe will teach you how to understand your own personal style, help you create a wardrobe that you not only love, but works incredibly hard, keep you up to date with what to buy and from where, and how to shift your mindset to become someone who shops with confidence and never settles.

Just Imagine… 

  • You’ve been asked out on “date night” and you’re actually excited to get dressed because you know what you can wear 
  • You don’t have to hide in the car for school pick-ups because you FEEL “put together” in your everyday casual wardrobe 
  • You have GO-TO outfits for different occasions 
  • Your wardrobe is clutter free and easy to use 
  • You’re excited to hit the shops because you know what you need and ideas on where to find it

How good does that feel? What’s the value of that kind of freedom? 

The good news is that we’ve got a pathway that takes you from how you feel NOW to how you’d love to feel in the FUTURE. 

And it doesn’t include buying a whole new wardrobe

We want to help you make your current wardrobe easier to use. 

We want to show you how you can turn what you already own into stylish, flattering and fresh outfit ideas you’ve never thought of. 

We want to make dressing and shopping easier and much more enjoyable! 

INTRODUCING ‘My Style Tribe’ 

A monthly community delivering a step-by-step approach to help you confidently master shopping, outfit creation and style development for yourself in a fun, empowering yet down to earth environment. 

Delivered by myself and my international team of styling experts, we'll be with you weekly to teach, inspire and encourage you to transform how you shop and build outfits for yourself. 

You're going to love it, if you:
  • Need monthly outfit ideas based on the season
  • Want to learn from 20+ combined years of styling secrets
  • Love learning from stylists but can do the shopping yourself
  • Are ready to transform your closet into unlimited mix and match outfits
  • Fancy access to my team of stylists for all your fashion/shopping questions 

What's included

Upon signing up, you'll be asked to create your own unique “LOG IN” to our portal.
From there, you'll be able to access the self-lead "Smart Style System" components at your leisure and view any of the weekly content we've created for you

training videos

Live Group


Access to Chelsea's
Shopping Channel

Private Facebook


Weekly Stylist Sessions including
  • 2x LIVE sessions per month with Chelsea and the team to help you add polish to your own smart style system 
  • 2x BONUS recorded sessions based on the theme of the month and what's in store 
  • Exclusive Shopping Recommendations 
  • What's on sale, what's worth investing in, and what are Chelsea and her team are purchasing with clients each month. 
Community Styling Support 
  • Exclusive access to My Style Tribe Facebook Group for feedback, questions, support and connection. Post your questions or upload photos and you'll receive expert advice from Chelsea and the team.
The 'Smart Style System', our self-paced, online course with over 15 videos (valued at over $3000 alone
  • 3x Fundamental Video Training Modules, Presented by Chelsea Brice ($1500)
  • The 'Illusion Dressing' Body Shape Guide with real bodies! ($250)
  • The Colour Empowerment + Tonal System Guide ($250)
  • The 'Where To Buy' Guide with organising ideas for all budgets - ($100)
  • Chelsea's Exclusive 'Smart Staple' Hit List ($300)
  • Real Bodies 'Mix & Match Outfit Inspiration' Guide ($150) 
  • Fitting Room Downloadable Resources ( to avoid purchase mistakes) ($50) 
  • Exclusive Shopping Recommendations Videos with Chelsea ($500)


Early Bird special: $69 per month AUD including GST minimum of 3 month commitment (7 day cooling off)

  • Spot are extremely limited, so this early bird offer only for a limited time!!


FYI…..If “My Style Tribe” membership came with any form of warning it would say something a little like this⚠️ Side Effects Include but are not limited to… 

· Renewed sense of self-esteem & increased motivation in all areas of life 

· You may find dressing incredibly easy each morning and dare I say exciting 

· You might start dating again, meet the love of your life, land a promotion or go for your dream job 

· You might find yourself smiling more, wanting to get out and be more social, and some even may have an extra skip in their step and twinkle in their eye 😉 

· More time spent looking in the mirror at yourself is common, because you actually like what you see 

· Create a wardrobe you actually love and wear 

· CAUTION: Working with us can be highly addictive and once you start, you may not want to stop!

The good news is that we’ve got a pathway that takes you from how you feel NOW to how you’d love to feel in the FUTURE. 

And it doesn’t include buying a whole new wardrobe

We want to help you make your current wardrobe easier to use. 

We want to show you how you can turn what you already own into stylish, flattering and fresh outfit ideas you’ve never thought of. 

We want to make dressing and shopping easier and much more enjoyable! 
Do you
  • Waste money on items that either never get worn
  • Feel stuck in a style rut and you don’t know your own style
  • Feel your body shape has changed
  • Don’t know where to start shopping
  • Don't understand what’s missing in your wardrobe to make it work hard
  • Either freak out when you have nothing to wear, or cancel social plans that should be fun because your too embarrassed
Or perhaps you LOVE shopping,
but just a little too much…
  • You have a wardrobe full of clothes but still nothing to wear
  • You buy items because shopping is fun, but you still can’t understand why you can’t pull an outfit together to go for a coffee or cocktail on the weekend
  • You either feel too dressed up, or too casual because you don’t have the in-betweeners
  • You have a wardrobe full of orphans, (items that don’t go with anything else, one off pieces) but no outfits



is all about understanding exactly who you are, and how you would like to be perceived. I’m going to help you get clear on what you would love your personal style to look and most importantly feel like.

What’s important to you in your style? How would you want to feel walking out that door each morning?

I’m going to help you create your own Pinterest board for visual inspiration and find your unique combination of “style words” that will help you understand how you want to feel in your new style.

We will end this module with an abundance of knowledge on how to re-direct the line of vision to focus on the areas of your body you love the most (and away from the ones you don’t), plus change the way you look at colour by empowering you to choose the colours that not only look great, but light you up from the inside.

By the end of Module One, you will have:
A vision board on Pinterest, clarity on your own unique combination of “style words”. A clearer understanding of your body and the areas that you would like to minimise and / or maximise. Loads of empowering tips on how to dress your shape and use colour to make you feel awesome.


 is about cleansing and re-organising, so we actually know exactly what’s going on in your wardrobe.

Taking all the knowledge from Module 1 you’re now going to look at your current wardrobe with fresh eyes! What needs to go? How can you organise this space better, and what’s missing to make it work harder?

You’ll learn how to use dark and light neutrals to build a staple wardrobe, then add colour, print and texture to create a wardrobe that you love and aligns with your personal style.

By the end of Module 2, you will know:
How to make great decisions on what you should keep and what you should throw. How to re-organise your space so getting dressed each morning is easy, because you can see what you actually own. What your missing wardrobe gaps are and how to build a hard-working wardrobe no matter what stage your wardrobe is at.


Strap yourself in as we’re on the home stretch here!

You’ve evolved over the last 2 modules, so now it’s time to make any tweaks needed to your final hit list, understand the importance of hitting the stores with a plan, how to avoid getting caught up in the emotion of shopping and have the gift of a head start on where to find your most important basic staples pieces. This module will help you add structure to your creative process, so you become a much smarter shopper.

By the end of Module 3, you will have:
Your finalized hit list and what items you need to find first. The tools to hit the stores with a plan. The ever so important questions to ask yourself in the fitting room to avoid wasting money on those mistake purchases, and lifetime access to my exclusive “Smart Style Systems” shoppable channel full of staple options for all shapes and sizes.

This membership isn’t for you if:

You don’t like shopping. I recommend you look at our one-on-one services

You want to follow “old school” or “outdated” rules. You can Google those.

The work that you do throughout this course will bring you the shifts needed to understand yourself on a new level, so you can step in to stores with a fresh outlook, making shopping easier and dare I say fun LOL!


I'll put my hand up and admit that before I became a stylist, I was total shopaholic! I spent so much money on fancy dresses and heels that I hardly ever, or never wore.

I would try multiple outfits on each time I had to go out and end up having a meltdown because nothing “felt right.”

I didn’t understand my own personal style, I would get caught up in the “fitting room fun” and buy things purely from emotion and the thrill of the purchase, but not consider if they were actually my style or how I wanted to be perceived.

I purchased random items, which I refer to as “orphans” because they didn’t go back with anything in my wardrobe.

I never considered my lifestyle or where I would ever wear it – I had a wardrobe that was fit for a glamourous socialite, (which trust me, I was not) and I had nothing to wear to Sunday coffees, afternoon cocktails (which was my life) and to be honest a lot of the garments weren’t super comfortable. Comfort is a massive factor for me, if I feel restricted in any way, I’ll spend my time regretting that I wore it, and miss out on having a good time because I’m too busy thinking about when I can get home rip it off!

I would open my overflowing wardrobe each morning and feel guilt, shame and embarrassment thinking about all the money I had wasted on items that were just "sitting pretty in my wardrobe" not wearable. It was hard to cleanse and de-clutter my wardrobe because I'd paid so much for these items that I’d never worn (and deep down knew I’d never wear). I'd sometimes even cancel plans because the overwhelm of trying to find an outfit was too much. I just couldn't at the time understand where I was going wrong because I thought I was great at shopping. I was always buying new things and I had a wardrobe jam packed full of beautiful clothing that all looked great "hanging in my wardrobe"

Sound familiar?

To this day I still absolutely love shopping, but I now shop a whole lot smarter and I can't tell you how much it's changed my life. I now open my wardrobe each morning with a different kind of problem "which outfit combo should I wear today". (Good problem to have by the way) I own less clothing these days, however have more variety because I've been training this smart shopping muscle of mine for a while now!

Fast forward approx. 10 years and I’ve learnt that the above wasn't the only struggle women had with their wardrobes. In all my years of styling, I’ve learnt that following every so called "body shape and colour rule" in the world still doesn’t mean you will FEEL GOOD in what you’re wearing, and that clothing is way more powerful than you think. It can leave you feeling all sorts of emotions about yourself from stressed, unorganized, messy, yes even frumpy. Or it can have the power to get you walking out that door feeling confident, great about yourself and ready to take on the day feeling awesome. 

Which would you rather? 



I understand how crazy life can get so feel free to work through the course at your own pace. We all evolve and grow throughout stages in life, which means your style might too. Your shape may change, your lifestyle or career might change, so you can revisit this course at any point to renew the process and you will also have access to any updates added.


You will receive exclusive access to my private “Smart Style Shopping Channel” that will give you an in depth look at all my favourite staple items for different body shapes. This will be updated as needed.


I’ve made a conscious effort to use as many “real bodies” of all shapes and sizes to inspire and impower you throughout the course.


You can benefit from this course no matter where in the world you live.


This course is a mix of both to keep things interesting and fun.

I’m super excited to share it with you. I trust that there is an abundance of knowledge and inspiration no matter what your style!


Whether you’re feeling scared, nervous or sceptical, know that these emotions can be completely normal. 

It’s totally ok for you to want more information before committing, and we will be happy to answer any questions. 

You can contact my support team via email


This course is for you if you would love to learn how to style yourself. You would love to define your own personal style, how to dress for your unique shape and feel amazing in what you wear. It’s also perfect for anyone who needs to de-clutter or understand why their current wardrobe isn’t working, what staples they need to make their wardrobe works harder, and how to shop smarter for their lifestyle
Absolutely you can do it at your own pace. You will have lifetime access for as long as this course exists including any updates as I release them. I encourage you to repeat any part, or the entire course as often as you like There are 3 modules within this course, that include 4 chapters per module. Learning a new skill can take time, and this will also depend on how much time you dedicate. Some could breeze through this course over a few days, and others will like to take their time and learn at a slower pace. There is no wrong or right, just know that I want you to continue building your smart style muscle every single time you shop or cleanse your wardrobe.
Hells yeah you can, however a lot of it is generalised, outdated and limiting. I’m going to teach you how to individualise the process of dressing for your style, shape and colourings, plus give you loads of tips on how to break free from the rules and dress to feel confident. This is the exact system I use with my one-on-one clients to get powerful and transformational results.
90% of this course is online. The videos and online workbook are jam packed full of tips and tricks designed to be practical to use on computers, laptops, IPad’s and smartphones. There is a small element at the end of each module that you can print for notes and a quiz for the information you just absorbed (although you can just opt to write this in a notebook, if you don’t have access to a printer) The Smart Style Systems are designed to be interactive with diverse learning styles. I’m super proud of the course I have created and will continue to invest in updating the content when needed Note: I don’t recommend you print the online workbook element, because the colours may not come out as true as on screen which may affect what you need to see, plus you will also miss the imbedded video content.
Good things come to those who sign up! Once you’ve hit the “I’m Ready” button, you’ll head straight through to the cart process and within minutes of completing this, an email will magically land in your inbox with your login details.
Please do not share your login details with anyone. Your login and password are only for you to use. (Multiple downloads are tracked, so I’ll know!)
Yes, absolutely, however in Module 3 Chapter 4 there may be some shopping channel content that may not apply to all countries.
I think you will definitely love it, but if not – no worries. If within 14 days of purchasing this course, you decide that it’s not for you, just let me know and I’ll offer you a full refund. There will be no hard feelings, and nothing but well wishes because that’s how confident I am in the quality of my program! I want you to feel excited and confident about choosing to investment in yourself. So, if you try it out and it isn’t for you, then nothing lost.
Even just thinking about the words “test or assessment” would send me running! Which is why a “quiz” at the end of each Module. I want this course to be fun, enlightening, but also empowering. Each quiz will help you make sure you are on the path to transformation and self-awareness to help you become a much smarter shopper.


Thank you again for the virtual styling session on Wednesday …I now have focus and am feeling much more  positive about updating my wardrobe.

I really felt I gained so much insight and understanding regarding what styles suit me and why, and also appreciate that you tailored the session to  suit my particular situation.

Look forward to a future styling session.